Your reps train on the hard calls. Without burning a single prospect.
A voice adversary that objects and digs in like the real thing. A coach that debriefs every single line. When the real call comes, it's already been rehearsed.
No email · no account · a score to beat
The only training your reps get is your deals
of ramp-up for every new rep, paid for in damaged opportunities with real prospects.
mishandled (“too expensive”, “call me back in September”) is all it takes to lose a deal you worked for weeks.
role-playing with colleagues is awkward and far too kind, so nobody does it. Everyone improvises in front of the customer.
Sell Marc the coffee machine
Everyone sells the same coffee machine to the same SMB owner: he loved the tasting, he's gone silent since the quote. Seller brief provided. Rookie or sales director, same weapons, same customer.
2 minutes on the phone, then a coach's remark and a score out of 100, comparable across every player. The best score of the day is on the board: yours to beat.
Too easy? Drago mode is waiting: the same Marc, on a bad day. Objections in bursts, zero openings offered, same leaderboard.
The dojo of conversations: you sweat in a suit, and every round makes the next meeting easier.
Three beats, like real sparring
The call
Your rep picks up: on the line, a simulated prospect, by voice, in real time. He interrupts, tests your prices, shuts down at a scripted pitch. His confidence rises and falls with every line.
The coach, behind the scenes
It scores every line (discovery, listening, value, closing) with the methods your teams already paid for in training: SPIN, Challenger, Voss. And with your house recipes: your closing techniques and your best objection answers go straight into its grid. When a flaw repeats, it interrupts, names it, and makes you replay.
The written debrief
After every session: the moment the prospect was lost (lines quoted), THE flaw to fix first, the next drill. And the music of the call: pace, silences, intonation.
The coach is built on the reference methods, distilled and adapted to your offer
SPINChallengerSandlerVossGapSONCASCAP
The dojo rhythm: ten minutes a day, two fights a week
Six buying motives, six opponents
The buying-motive matrix your teams learned in training, finally playable: pick your prospect's motive, and he embodies it, without ever naming it.
Security
He buys peace of mind. Sell him boldness, he runs.
Pride
He buys what confirms his status. Treat him like any customer, it's over.
Novelty
He gets excited about everything. But excitement doesn't sign.
Comfort
Every extra effort is one argument less.
Money
A calculator, not a cheapskate: vagueness makes him bristle, numbers win him.
Sympathy
He's buying you. The call is delightful, and never closes on its own.
Expert mode: the profile is drawn at random and kept secret. Your rep has to diagnose it mid-conversation, like in the field. The debrief reveals it, and grades the detection as much as the adaptation.
Every call has its EKG
During the call, the prospect's confidence is invisible, like in real life. At the debrief, it becomes a curve: every move is time-stamped, explained, and the line responsible is quoted.
- Personalized opener+7
- Machine-gun pitch−22
- Implication question+18
- Silence after the price+14
- “Tuesday 9 am” locked in+12
It also hears how you say it
During the call, Vendojo times what no human coach can measure: your talk time, your pace, your silences (held, or filled in panic) and even your intonation: the voice that flattens, the sentence that rises like a question when you announce a price.
Then the debrief crosses the music with the words. A good line said too fast, too early, in a voice that doubts: the prospect hears it. Now your rep does too.
Measured locally during the session, no biometric analysis stored: stopwatches and notes, nothing else.
Your real calls become your drills
Drop in the transcript (or the recording, with the other party's consent) of a real meeting. The coach debriefs what actually happened, then rebuilds the prospect and replays the scene, picking it up right before the moment that went wrong.
Tuesday's lost call becomes Wednesday's training. That's the loop that turns every failure in the field into skill, instead of a shrug in the pipeline meeting.
And the dojo learns your market: every call you drop in enriches your opponent's objections and reflexes. Over the months, your reps no longer train against an AI, but against your real prospects. That intelligence stays in your space: no global model is ever trained on it.
A coach who knows every rep
Session after session, the coach tracks each rep's patterns: the reflex that got fixed, the one improving, the one still resisting, and it adapts the training brief.
Belts are earned like in a dojo: by stepping into the ring, not by clicking. Every rep sees their progression, and what's missing for the next grade.
A coach who says “that's the third session you've dragged this reflex” is worth ten generic tips: that's where progress accelerates.
Who's improving, who's slipping, what works
Per rep: the belt, the training rhythm, the score trend, the reflexes the coach is tracking. The one who's slipping shows at a glance, before your deals become the test bench.
Per team: the objections that cost the most, and the best-rated lines, meaning what actually works in your playbook, surfaced straight from the sessions.
And one rule that protects your reps: you see progression and aggregates, never the transcripts. That's what makes them dare to train for real.
What every month of waiting costs
No miracle statistics here: enter your numbers, the assumptions are shown, the math is transparent. Three line items only, counted at their most conservative.
Deliberately conservative assumptions: burned leads are counted at their acquisition cost (not at the value of the lost deal), and only one month of ramp-up saved per hire (salary only, not counting the deals a fully ramped rep would have signed). These are your numbers, not ours.
That is what the status quo costs you every year, with your own numbers. Training costs a fraction of that amount. And there is what the math doesn't show: every month without training is a month of market intelligence that never compounds. That one can't be caught up.
Hunting is a muscle
Growing an existing account and opening one from scratch are two different trades. Years of easy growth let the second one atrophy, and the market is calling for hunters again.
The problem: hunting isn't maintained in meetings. It's built in the situation, rejection after rejection. The dojo has a dedicated track, ten minutes per session.
A dojo calibrated to your team, not a catalog price.
Every team is different: its size, its scenarios, its offer, the objections it actually hears. We build your dojo to measure, with a kickoff workshop to forge your knowledge base and launch your reps, then a monthly all-inclusive subscription (AI, hosting, upgrades). The price gets set together, in fifteen minutes.
Nothing to sign to talk about it. We look at your numbers, your scenarios, and see together whether the dojo makes sense for you.
Your playbooks stay yours
Your offers and your teams' sessions never train any AI model (contractually), live in an isolated space dedicated to your company, and can be purged at any time. Full details here.
Does it replace training?
No, it makes training stick. A training day evaporates in three weeks without practice. Vendojo is the practice: every week, on your real cases.
Will my reps actually play along?
It's an opponent, not a quiz: people get hooked within 90 seconds: check for yourself, no email needed. And the manager sees each rep's real progression.
My reps can already practice with ChatGPT…
They can, and that's even a good sign. But try it: ask ChatGPT to play a difficult prospect, it caves after two objections and congratulates you. Training against an agreeable opponent builds unearned confidence. Our opponent resists and can hang up, and the coach is a separate AI that scores against a grid (SPIN, Sandler, buying motives…) and tracks your patterns over weeks. Above all: you're not buying an AI, your reps already have one. You're buying the guarantee that training happens, every week, to the same standard, measured, and that your playbooks stay with you instead of in personal ChatGPT accounts.
We already have Salesforce, Agentforce…
Keep them: we don't replace your CRM. The suites equip your tools; we train your people, on your offer, ready in a week, with no admin and no credits to calculate.
How long to get started?
A one-hour interview to take in your offer, and your first scenario is ready within a week.
Step into the ring.
A demo in real conditions, on your own offer. Thirty seconds of sweat are worth every pitch deck.